Social recruiting is the process of finding, attracting, and hiring candidates through social media platforms and has grown greatly in popularity over the past number of years. The process of social recruiting is now more valuable than ever with the likes of Facebook, Twitter and LinkedIn developing continuously, and there is no sign of it slowing down anytime soon. If you are new to the world of recruitment or just want to improve your social recruitment strategy, then here is the ultimate guide to social recruiting.
What is involved in social recruiting?
As previously mentioned, social recruiting involves finding, attracting, and hiring candidates for the positions that you have available through social media. Social recruiting can be used alongside traditional recruiting methods, but many recruiters have found that social media allows them to narrow the candidate pool more effectively and quickly find individuals who are qualified for their available jobs. The process of social recruiting involves advertising your available position on social media platforms, such as Facebook or LinkedIn, allowing potential candidates to apply for the position online quickly and easily.
Social recruiting strategies
Social recruiting can be done in a number of different ways, but it important that you find a strategy that suits your business and the candidates that you wish to hire. Developing an effective strategy or plan will allow you to effectively source candidates that are suited towards your available role. In order to create an effective social recruiting strategy, first of all you should determine your goals. By determining your goals, it will help you to decide on which social media platforms you will advertise your jobs on.
Once you have done this the next stage of your strategy should be to set up accounts on the social media platform that you have decided to advertise your jobs on. Setting up accounts will allow you to advertise your jobs, create a job application form and connect with potential candidates. When creating an application form for potential candidates it is important that you make the process as easy as possible for your potential candidates, as a complicated application form may prevent them from applying for the role.
Engage with your social audience
Another important aspect of social recruitment that you should always keep in mind is engagement. As previously mentioned, social recruiting allows you to connect with potential candidates and other people within your industry. Therefore, you should make sure that you remain engaged with your social connection in order for your social recruitment strategy is effective and finds the right candidates for your roles. Remaining engaged and active on your social platforms will also help you to reach a wider audience of candidates and will also allow you to promote your business easily and quickly.
If you want to know more about the world of recruitment or are even looking for a new role within recruitment, make sure get in touch with a member of our team.